Los Kitos' tasty agreement with Lakeview Farms

Los Kitos and Lakeview Farms is teaming up to bring you a new line of desserts featuring those lovable Los Kitos characters. Lakeview Farms representative Larry King said, "We are going to utilize Los Kitos characters in our product design, in possibly as many as three items using the Los Kitos label. We will also make available to key accounts our dessert program, which they can use to bring Los Kitos message to the consumer. For example, along the line of what Taco Bell or MacDonalds does, we would create a new concept dessert and make a label that piggybacks Los Kitos and their brand."

"I appreciate what Martha has created," King added, "because it has a message. It's not just another cartoon. It's family oriented, and allows for a marketing tool that can help bridge the ethnic gap, as well as put more fun into the products that are put into the marketplace." Lakeview Farms, which includes Owl's Nest Cheese and Real Desserts Inc., has a product line that includes all types and sizes of refrigerated desserts, several flavors of flan, sour cream and a variety of popular cheese spreads and dips. Their market is broad, serving refrigerated departments of supermarkets throughout the United States and Puerto Rico. King said that consumers should be able to find Los Kitos desserts in stores by the end of February 2001.