Marketing to Hispanic Youth conference

 

Martha Montoya and Los Kitos sponsored the Marketing to Hispanic Youth conference presented by Kidscreen, June 18th ­ 20th at the Universal City Hilton and Towers in L.A. Marketing to U.S. Hispanic Youth is the only conference specifically designed to help companies reach the growing Hispanic youth market in the United States. When it comes to knowing the U.S. Hispanic Youth market, certain companies have identified their audience and are finding new and unique ways of targeting them.

Martha Montoya served as a moderator for the Catch the Hispanic Wave! Top Companies Capturing the Hispanic Youth Market workshop. The panelists included: Anthony Bash, CMO, Purple Mountain Media, Irma Calderón Woodruff, Executive Director, The Cartel Group, Laura Dergal, Consumer Marketing Manager, mun2 television, Alejandra Martinez, Marketing Manager, Verizon, and Tito Zamalloa Jr., Manager, Urban/Ethnic Marketing, Pepsi USA, West Region.

The conference helped companies learn the key differences between U.S. Hispanic and Latin American youth. Provided case studies of product launches to Hispanic youth, and case comparisons of Hispanic campaigns vs. general population campaigns for the same product.