Amor y Amistad with Los Kitos

Santa Ana, March 10, 2003

Though greeting cards are traditionally sold in major retail outlets, the greeting card market has yet to meet the needs of the Hispanic consumer. Therefore, Los Kitos is taking a radically new approach for how to reach this important market.

The new Los Kitos cards are available throughout the country from the "Hispanic neighborhood stores" to the mainstream retailers! Despite the explosion of communication options today, including electronic e-mail, chat rooms, wireless Internet, cellular and fax, a new report states that over 70% of consumers households still reach out and touch someone the old fashioned way with a greeting card.

Greeting card and social stationary companies will prosper in the future as they focus on filling the consumer¹s need for a time- and cost-efficient, yet emotionally laden communication vehicle.

Followers of Los Kitos (a syndicated comic strip) can now share their feelings with those they love in a new line of all-occasion greeting cards featuring those loveable Los Kitos characters. The Los Kitos greeting cards are a "Latin social expression" says Martha Montoya, creator of Los Kitos. "Our greeting card is another lovable tool toward bridging the gap between Latin and mainstream cultures".

The new Los Kitos greeting cards are written in Spanish with an added English translation on the inside. Greeting card enthusiasts will be able to choose among a wide variety of Los Kitos greeting cards. Los Kitos, the best way to communicate your feelings heart to heart.