Los Kitos™ celebrates 2003 Fiestas Patrias direct to homes

Did you knowŠ that the typical Hispanic household receives less than 1/10th of the advertising mail of general market households? Because of this fact, Walters Media Group Inc. is planning to reach 2.5 million Hispanic households in 7 states and 12 markets with their new Co-op program called Carmen¹s Cupones y Consejos (Carmen¹s Coupons, Tips and Advice). A Los Kitos comic strip Celebrating the Independence Day of Mexico and Central America will be included with the coupons.

Carmen's reaches homes with females, ages 25-40, with children 0-18, and $25K average income. Preprinted material is due soon. The mailing date is mid-September. Visit Carmen's Cupones for more information.